Landing Page/Soundbite
November, 2024
My Role:
Web Designer e UX/UI Designer
The challenge:
Create a landing page focused on showcasing the features, benefits, and plans of a music and podcast app. This launch landing page is designed for conversion and driving downloads.
How did I overcome this challenge:
For the launch of digital products, it is crucial to have a clean, clear, responsive, and straightforward landing page, ensuring conversions into downloads for your product.
In this case, I developed a landing page for the Soundbite app, featuring a page with various animations, a clear and eye-catching hero section, and sections highlighting the benefits of downloading the app as well as the available plans. The entire page was designed with a minimalist aesthetic, focusing on clarity of information.
Summary
In November 2024, I embarked on a learning journey by developing a fictional project using the Framer platform. Under the guidance of Professor Kácio at Framer Skills, the main goal was to put design and development techniques into practice, applying knowledge from Figma and Framer, as well as exploring the use of a style guide to create a cohesive and impactful project.
Soundbite
Imagined as a musical entertainment solution for the whole family, Soundbite is an app that offers an extensive library with millions of artists and podcasts. It is designed to bring moments of fun and relaxation, with personalized playlists for any occasion. Whether you want to liven up the atmosphere, unwind after a long day, or discover new artists, Soundbite promises a musical experience that everyone can enjoy.
Style Guide
From the beginning, attention to the style guide was essential. I chose the Lexend typography, known for reducing visual stress and providing a comfortable reading experience. The colors selected followed a harmonious palette that reflected the vibrant identity of the app, ensuring visual consistency across all sections.
Design of the website
The design of the Soundbite website was carefully crafted to provide a modern and engaging experience. Fully responsive, it adapts perfectly to any device, ensuring smooth navigation whether on smartphones, tablets, or desktops. With subtle and interactive animations, the site captures the visitors' interest and guides them intuitively through the content, keeping them engaged.
Each visual element was designed to be eye-catching and highlight the app's features, creating a dynamic journey that encourages exploration and facilitates conversions. The strategic use of colors and typography gives the site a unique and impactful identity, reflecting Soundbite's essence as a vibrant and family-friendly platform.
Hero Section
The hero section of the website was designed to make a powerful first impression. It features striking images that capture the essence of music and entertainment, conveying the energy and dynamism of the app. The copy and phrases are carefully crafted to communicate the main benefits of Soundbite in a direct and engaging way, sparking curiosity and interest.
In the top right of the hero section, a strategically placed call-to-action (CTA) button invites visitors to sign up for the app with a free trial, encouraging immediate action. The button is highlighted with a contrasting color, making it impossible to miss and helping convert visitors into users.
All of this contributes to a visual and interactive experience that motivates the audience to explore more and join the community.
Features
The features section of the website was designed to clearly and attractively showcase some of the key functionalities the app offers. With a modern design, this section includes interactive cards that highlight the app's features. When visitors hover over the cards, subtle animations are triggered, providing a dynamic and informative visual experience.
Benefits
The benefits section of the website was designed to highlight all the advantages users gain by choosing the app, emphasizing how it can transform the music and entertainment experience. With a visually appealing layout, this section clearly communicates the key benefits, using icons and descriptions that make reading easy and engaging.
Plans
The pricing section of the website was designed to be clear and informative, allowing users to easily compare options and choose the one that best fits their needs. With an attractive and organized visual presentation, the section displays three different plans, highlighting their key features and prices.
Using a contrasting color, we draw attention to the recommended plan, helping users make their choice and facilitating conversions.
CTA
The last section of the website is an impactful call to action (CTA), strategically designed to motivate users to download the app. With an attractive background color, such as a shade of purple, this section stands out visually and ends the page with an irresistible invitation to take action.
Conclusion
After creating the entire website, I can say that this journey was extremely enriching, providing significant learning about using Framer and its advanced tools for creating interactive websites. Throughout this project, I applied various concepts and techniques that strengthened my understanding of modern and responsive design.
I used style guides to maintain visual consistency across all sections, ensuring that the website’s identity remained cohesive and appealing. I worked with a strategically chosen color palette that not only reflected the vibrant identity of the app but also helped highlight important elements such as call-to-action (CTA) buttons and key sections. The careful application of CTAs was crucial for guiding users intuitively and encouraging them to engage with the content and download the app.
The entire process taught me the importance of creating interfaces that are not only visually attractive but also functional and conversion-oriented. My experience with Framer has given me more confidence and skill to develop future projects with greater creativity and precision.
